Privacy Policy

Last Updated: September 13, 2021

Blink Identity, Inc. (“Blink Identity,” “we,” “our” or “us”) respects your privacy and is committed to protecting it through our compliance with this privacy policy. This privacy policy explains our policies and procedures regarding the collection, use, disclosure, and security of certain information that we receive, with a focus on information that would be considered “personal data” within the meaning of the EU General Data Protection Regulation (“GDPR”). As used in this privacy policy, “personal data” refers to information about an identified or identifiable individual, such as their name or email address.

Blink Identity provides face recognition services for events and other occasions (the “Face Recognition Services”).

Regarding use of GDPR terminology, Blink Identity is considered the data controller. This means that we are responsible for deciding how we use the information that we hold. We are a Delaware corporation registered in the United States with an office at Blink Identity, Inc., 3616 Far West #117-258, Austin, TX 78731.

The GDPR applies to you if you reside in the European Economic Area (an “EEA Resident”).

Please note that by using the Face Recognition Services, visiting or using  https://www.blinkidentity.com (the “Site”) and the various other related services, features, functions, software, applications, websites and networks (together with the Face Recognition Services and the Site, collectively the “Blink Identity Services”), you are accepting the practices described in this privacy policy, subject to any rights or restrictions that might apply under the GDPR if you are an EEA Resident, including the rights described in the European Privacy Rights for EEA Residents provisions below. This privacy policy is incorporated by reference into the agreements that govern your use of the Face Recognition Services and the other Blink Identity Services (the “Terms”).

This policy describes the types of information we may collect from you or that you may provide when you access or use the Face Recognition Services, the Site, the other Blink Identity Services or any of the other features, functions, services, and products, and our practices for collecting, using, maintaining, protecting and disclosing that information.

This policy applies to information we collect or may collect:

  • In accessing and using the Site.

  • In purchasing the right to have the Face Recognition Services available at your event.

  • In registering to use the Face Recognition Services.

  • In accessing and using the Face Recognition Services and the other Blink Identity Services.

  • In e-mail, text and other electronic messages sent through or use of the Site, the Face Recognition Services, and the other Blink Identity Services.

  • When you send any content through the Site or any of the other Blink Identity Services.

  • Through services provided to us or to you by third-party companies, agents or contractors.

It does not apply to information collected by:

  • Us offline or through any other means, including on any other website operated by Blink Identity or any third party; or

  • Any third party, including through any link that may be accessible from or on the Site or any of the other Blink Identity Services.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your only choice is not to use the Face Recognition Services or any of the other Blink Identity Services. By accessing or using the Face Recognition Services or any of the Blink Identity Services, you agree to this privacy policy. This policy may change from time to time. Your continued use of the Face Recognition Services, the Site and/or any of the other Blink Identity Services, after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Information We Collect About You and How We Collect It

We collect or may collect several types of information from and about users of the Face Recognition Services, the Site and the other Blink Identity Services, including:

  • Information by which you may be personally identified, including personal data such as name, e-mail address and photo;

  • Information that tracks the events that you have attended based on your use of the Face Recognition Services at these events.

  • Information that you provide by registering on or through the Site and the other Blink Identity Services, including information provided in connection with registering to access and use the Face Recognition Services;

  • Billing and payment information, including the address for billing, billing contact information and credit card information;

  • Analytics information;

  • Information that is about you but individually does not identify you, such as the date and time of visit;

  • Usage details and information, including how you communicate with other users of the Blink Identity Services, such as the time, date, sender and your interactions with messages (such as when you open a message);

  • When you report a problem with any of the Blink Identity Services;

  • Records and copies of your correspondence (including e-mail addresses), if you contact us; and/or

  • Details of transactions you carry out through the Site and any of the other Blink Identity Services.

We collect this information:

  • Directly from you when you provide it to us.

  • Automatically as you navigate through or the Site or any of the other Blink Identity Services. From third parties, such as our customers, business partners and other third parties that provide us or you with certain services.

Certain transactions may also involve you calling us or our calling you. Please be aware that we may monitor, and in some cases, record such calls for staff training or quality assurance purposes.

Your Photo

We understand the sensitivity of sharing your photo with a third party. That’s why, except to the extent required by a customer under the terms of our agreement with this customer, we do not keep a copy of your photo in our data base after we have had the opportunity to verify that a photo meets the requirements for the operation of the Face Recognition Services. Instead, after you provide your photo, we create a template that we use in connection with the Face Recognition Services. Anyone that has access to that template would not be able to tell whose photo it is.  

Data Minimization 

We take every reasonable step to limit the volume of your personal data that we process to what is reasonably necessary.

We do not Engage in Automated Decision-making without Human Intervention

We do not use automated decision-making without human intervention, including profiling, in a way that produces legal effects concerning you or otherwise significantly affects you.

Consequences of not providing Personal Data

You are not required to provide all personal data identified in this policy to use our Site or to interact with us offline, but we will not be able to provide the Face Recognition Services if you do not provide certain personal data.  In addition, if you do not provide the personal data, we may not be able to respond to your requests or provide you with other important information.

Use of Cookies and Other Tracking Technologies.

The technologies we use for automatic data collection may include:

  • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of the Site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to the Site.

  • Pixels and Tags. Pixels and tags are site instrumentation tools that help us to determine, for instance, whether a page has been viewed or not and, if so, how many times. Emails or electronic newsletters we send may use tools (e.g., pixel tags or web beacons) to gather email metrics and information to improve the reader’s experience such as how many of the emails are opened, if they were printed or forwarded, the type of device (e.g., mobile or PC) from which they were opened, and the associated member account details, which include name, city, state, and county associated with the applicable IP address. In general, any electronic image viewed as part of a webpage, including an ad banner, can act as a web beacon.

Do Not Track Policy

Your web browser may offer you a “Do Not Track” option, which allows you to signal to operators of websites and web applications and services (including behavioral advertising services) that you do not wish such operators to track certain of your online activities over time and across different websites. We do not honor any web browser “Do Not Track” signals or other mechanisms that provide you with the ability to exercise choice regarding the collection of personally identifiable information about your online activities over time and across third-party websites or online services. At present, no universally accepted standards exist on how companies should respond to do-not-track signals. In the event a final universally accepted standard is established, we will assess and provide an appropriate response to these signals.

Third-party Responsibilities and Services. 

We may use or partner with other third-party companies, agents or contractors for various purposes in connection with our business and operations (“Service Providers”), including, website hosting, CRM, invoicing and payment processing, relationship building, the marketing and growth of our business and the performance of services on our behalf, such as gathering and analyzing information and the provision of services to you. In the course of performing these responsibilities and providing such services, these other companies may have access to your information. We may also share information, including your information, with these Services Providers in order to enable them to perform these responsibilities and to provide these services. These Services Providers may have adopted their own privacy policies, which are not subject to control by Blink Identity. You should always review the policies of these Service Providers to make sure that you are comfortable with the ways in which they collect, use, maintain, protect and disclose your information. We do not list all of our current Service Providers because they change from time to time. If you would like the names of any of our Service Providers, please email us at privacy@blinkidentity.com.

The Service Providers may also transmit cookies or beacons to your computer or device when you access the Site or any of the other Blink Identity Services. 

Hubspot CRM

The Site uses HubSpot CRM provided by HubSpot Inc. to manage the information of our customers and our Site users, including logging emails. Hubspot uses cookies to identify users and to remember browsing history. HubSpot CRM is only for internal use.

For more information about (a) HubSpot’s Privacy Policy, click here and (b) on cookies at Hubspot, see click here.

Google Analytics

We use a tool called “Google Analytics” to collect information about use of the Site. Google Analytics collects information such as how often users visit the Site, what pages they visit when they do so, and what other sites they used prior to coming to the Site. We use the information we get from Google Analytics to improve the Pure Products, the Site, and its related features, functionality and performance. Google Analytics collects only the IP address assigned to you on the date you visit this Site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit the Site, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this Site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to the Site by disabling cookies on your browser.

DoubleClick: We may use Google Analytics remarketing codes to log when users view specific pages or take specific actions on a website.

Google has additional information available about its Remarketing Privacy Guidelines, Policies, and Restrictions on its website.

How We Use Your Information

We will only use information that we collect about you or that you provide to us, including any personal data for purposes described in this privacy policy and when applicable law allows us to do so. We will generally use your information on the following legal grounds:

  • Where the use of your information is necessary for the performance of a contract we are about to enter into or have entered into with you or pursuant to which we are providing services to you or on your behalf;

  • Where the use is necessary for the purposes of our legitimate interests (or those of a third party);

  • Where we need to comply with a legal or regulatory obligation; or

  • Where you have given your consent (which can be withdrawn at any time).

We use information that we collect about you or that you provide to us, including any personal data, for the following purposes:

  • To provide the Face Recognition Services, including the confirmation of your identity.

  • To provide the Site and the other Blink Identity Services and the content that is on them to you.

  • To process and complete transactions, including purchases of, or the registration for, the use of the Face Recognition Services at certain events and send you related information.

  • To provide technical and other support to you.

  • To send you news or information about us.

  • To enable Service Providers to perform certain responsibilities and provide certain services in connection with the Blink Identity Services and our business and operations.

  • To fulfill any other purpose for which you provide it.

  • To provide you with notices about your account.

  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.

  • To notify you about changes to the Face Recognition Services, the Site and the other Blink Identity Services.

  • To enhance the safety and security of the Face Recognition Services and all of the other Blink Identity Services.

  • To verify your identity and prevent fraud or other unauthorized or illegal activity.

  • In any other way we may describe when you provide the information.

  • For any other purpose with your consent.

Some of the information that we collect automatically is statistical data and does not include personal data, but we may maintain it or associate it with personal data we collect in other ways or receive from third parties or you provide to us. It helps us to improve the Site, the Face Recognition Services and the other Blink Identity Services, and to deliver a better and more personalized service, including enabling us to:

  • Estimate our audience size and better understand usage patterns.

  • Store information about your preferences, enabling us to customize the Site according to your individual interests.

  • Speed up your searches.

  • Recognize you when you return to the Site.

Storage and Transfer of Your Information

We may store any data or other information that we collect (personal or otherwise) ourselves or in databases and servers owned and maintained by us, our affiliates, agents or Service Providers. If you access or use the Site, Face Recognition Services or any of the other Blink Identity Services outside of the United States, information that we collect about you may be transferred to servers inside the United States and maintained indefinitely, which may involve the transfer of information out of countries located in the European Economic Area and other parts of the world unless otherwise prohibited by applicable law or agreed by Blink Identity and you. By allowing Blink Identity to collect information about you, you consent to such transfer and processing of such information without restriction. We may also store some information locally on your computer or other devices. For example, we may store information as local cache so that you can open the Site and view content faster.

Although users from all over the world may access the Site, the Face Recognition Services and the other Blink Identity Services, keep in mind that no matter where you live or where you happen to use our services, you consent to us processing and transferring information in and to the United States and other countries whose data-protection and privacy laws may offer fewer protections than those in your home country.

Disclosure of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose personal data that we collect or you provide as described in this privacy policy:

  • To our subsidiaries and affiliates.

  • To our customers in connection with the Face Recognition Services or any of the other Blink Identity Services.

  • To Service Providers, contractors and other third parties we use to support the Blink Identity Services and our business.

  • To a potential or actual buyer. assignee or other successor (including its related advisors and agents) in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of Blink Identity’s assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal data held by Blink Identity about users of the Face Recognition Services and the other Blink Identity Services is among the assets that may be or are actually transferred.

  • To fulfill the purpose for which you provide it.

  • For any other purpose disclosed by us when you provide the information.

  • With your consent.

We may also disclose your data information:

  • To comply with any court order, law or legal process, including to respond to any government or regulatory request.

  • To enforce or apply the Terms and other agreements, including for billing and collection purposes.

  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Blink Identity, our customers or others.

We may share information that is anonymized or in an aggregated form that does not directly identify you and we may use and share any such information for any purpose without restriction so long as it does not violate the terms of this privacy policy or any applicable law. We may use, disclose or sell that anonymized or aggregated information without restriction so long as we do not disclose any of your personal data or violate the terms of this privacy policy or any applicable law.

Choices About How We Use and Disclose Your Personal Data

We strive to provide you with choices regarding the personal data you provide to us. We have created mechanisms to provide you with the following control over your personal data:

  • Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website.

We do not control third parties’ collection or use of your information to serve interest-based advertising. You may be able to opt out of receiving personalized advertisements from companies who are members of the Network Advertising Initiative or who subscribe to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising. For more information about this practice and to understand your options, please visit: http://www.aboutads.info and http://www.networkadvertising.org/choices/. You may also use TRUSTe’s Preference Manager at http://preferences-mgr.truste.com.

Our Legal Bases for Handling Your Personal Data

GDPR and the laws in some other jurisdictions require companies to tell you about the legal bases that they rely on to use or disclose your personal data. To the extent that those laws apply, we rely on the following legal grounds to process your personal data:

  • Performance of a contract: In most cases, we collect and use your personal data and other information to meet our obligations under a contract to which you are a party or pursuant to which we are providing services to you or on your behalf. For example, when you use the Face Recognition Services, the Site, or the other Blink Identity Services, we will use your personal data to respond to your requests and to provide you with these services.

  • Legitimate interests: We may use your personal data information for our legitimate interests on the grounds that it furthers our legitimate interests in commercial activities (but only to the extent that such interests are overridden by the interests or fundamental rights and freedoms of the affected individuals) including:

    • Analyzing and improving the Face Recognition Services, the Site and the other Blink Identity Services and our business

      1. Providing the services in connection with the Face Recognition Services

      2. Marketing

  • Legal compliance: We may use and disclose personal data in certain ways to comply with our legal obligations under European or Member State law or other applicable law.

  • Consent: To the extent required by law, and in certain other cases, we handle personal data on the basis of implied or express consent.

Accessing and Correcting Your Personal Data

You may change, correct or delete any personal data that you have provided to us by emailing us at privacy@blinkidentity.com. We will use commercially reasonable efforts to honor your request; provided that we may retain an archived copy of your records as required by law or for legitimate business purposes.

Your California Privacy Rights

California Civil Code Section § 1798.83 permits users of the Site that are California residents to request certain information regarding our disclosure of personal data to third parties for their direct marketing purposes. To make such a request, please send an e-mail to or write to us at: Blink Identity, Inc., 3616 Far West #117-258, Austin, TX 78757.

European Privacy Rights for EEA Residents. 

EEA Residents whose personal data is covered by this privacy policy have the right to access the personal data that Blink Identity maintains about them to correct, amend or delete such personal data if it is inaccurate or has been processed in violation of the Principles (except when the burden or expense of providing access, correction, amendment, or deletion would be disproportionate to the risks to the Data Subject’s privacy, or where the rights of persons other than the Data Subject would be violated). Requests for access, correction, amendment or deletion should be sent to: privacy@blinkidentity.com.

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your personal data) if we intend to use your personal data for such purposes or if we intend to disclose your personal data to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your personal data. You can also exercise the right by contacting us directly.

If you are an EEA Resident and GDPR applies and we hold your personal data in our capacity as a controller, you may request that we:

  • Provide access to and/or a copy of certain personal data (including, in some cases, in portable form);

  • Prevent the processing of your personal data for direct-marketing purposes (including any direct marketing processing based on profiling);

  • Update personal data that is out of date or incorrect;

  • Delete certain personal data which we are holding about you; provided that the personal data is not required by us for (i) compliance with a legal obligation under European or Member State law or other applicable law or (ii) the establishment, exercise or defense of a legal claim;

  • Halt our processing of your personal data;

  • Restrict the way that we process and disclose certain of your information except to the extent that processing is required (i) to comply with a legal obligation under European Member State law or applicable law or (ii) for the establishment, exercise or defense of legal claims;

  • Transfer your personal data to a third party to the extent that this is technically feasible; and

  • Honor a revocation of your consent for the processing of your personal data (without retroactive effect).

We will consider all requests and provide our response within the time period required by applicable law. Please note, however, that certain information may be exempt from such requests in some circumstances, which may include information that we need to keep processing for our legitimate interests or to comply with a legal obligation. We may request you provide us with additional information to confirm your identity before responding to your request. You have the right to lodge a complaint with the authorities applicable to your situation, though we invite you to contact us with any concern, as we would be happy to try to resolve it directly.

If you are an EEA Resident in France, you also have the right to set guidelines for the retention and communication of your personal data after your death.

If you reside in a jurisdiction other than the European Economic Area, you may also have similar rights to the above. Please contact us at privacy@blinkidentity.com if you would like to exercise one of these rights, and we will comply with any request to the extent required under applicable law.

In addition, where you believe that we have not complied with its obligation under this Privacy Policy or European law, you have the right to make a complaint to an EU Data Protection Authority, such as the UK Information Commissioner’s Office. Here is a list of local DPAs in EEA countries.

You can exercise any of these rights by contacting us at privacy@blinkidentity.com or write to Blink Identity, Inc., 3616 Far West #117-258, Austin, TX 78731.

How Long We Store Your Personal Data 

We will only retain your personal data, in a form which permits us to identify you, for as long as necessary to fulfil the purposes we collected it for. We will retain and use your personal data as necessary to satisfy any legal, accounting or reporting requirements, to resolve disputes or to enforce our agreements and rights. To dispose of personal data, we may anonymize it, delete it or take other appropriate steps. Data may persist in copies made for backup and business continuity purposes for additional time.

Data Security

We understand that the security of your personal data is important. We provide reasonable administrative, technical, and physical security controls to protect your personal data.  However, despite our efforts, no security controls are 100% effective. Blink Identity cannot ensure or warrant the security of your personal data. Any transmission of personal data is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Site or through the Application.

The safety and security of your data also depends on you. Where you have chosen (or we have given you) a password for access to and use of certain parts of the Site, Face Recognition Services and/or the other Blink Identity Services, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in public areas of any of the Blink Identity Services. The information you share in public areas may be viewed by any other user of the Blink Identity Services.

Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page with a notice that the privacy policy has been updated on the home pages of the Site for at least 30 days. If we make material changes to how we treat our users’ personal data that are materially less protective than provided in this policy, we will use reasonable efforts to notify you by e-mail to the e-mail address specified in your account and/or through a notice on the home pages of the Site and to attempt to get your consent to the changes. If personal data covered by this privacy policy is to be used for a new purpose that is materially different from that for which the personal data was originally collected or subsequently authorized, or is to be disclosed to a non-agent third party, Blink Identity will provide Data Subjects with an opportunity to choose whether to have their personal data so used or disclosed. The date the privacy policy was last updated is identified above. You are responsible for ensuring that we have an up-to-date active and deliverable e-mail address for you, and for periodically visiting the Site and this privacy policy to check for any changes. Like our Terms, of which this privacy policy is a part, your use, and/or continued use after our efforts to contact you, of the Site, the Face Recognition Services and/or any of the other Blink Identity Services, means that you agree to be bound by such changes.

Survival

The policies indicated in this privacy policy will remain effective, even if the Terms and the other agreements between us are terminated and you are no longer using the Site, or any of the other Blink Identity Services.

Contact Information

To ask questions or comment about this privacy policy and our privacy practices or need to reach us for any other reason, you may contact us by e-mail at privacy@blinkidentity.com or by mail at Blink Identity, Inc., 3616 Far West #117-258, Austin, TX 78731.

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