Blink Identity
Your face is the ticket.

Given the option between waiting in line and a moving line, it’s an easy decision. And now the choice is yours. Introducing Blink Identity. Privacy-first, full walking speed identification that gets you into events and concerts faster, easier, more seamlessly.

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How Blink Identity works:

Permission for recognition.

Self-enrollment is easy with your cell phone. Opt in. Take a selfie. And, you’re done. Your face is the ticket.

Get VIP treatment.

Venues create special lanes so you can quickly walk in and skip the line.

Walk right in. Sit right down.

Blink Identity identifies you instantly at full walking speed, regardless of lighting conditions.

You control your data.

Blink Identity never sells or shares your data. And you can opt-out at any time.

Frequently Asked Questions

Before attending an event, you enroll in the service by sending us a “selfie” photograph, along with your name and your email address using your phone – it takes seconds. The photograph is converted to a special unique code called a template and then the photograph is discarded. When you use the Selfie Ticketing VIP Lane at a venue, the same process takes a photograph, converts it to a template and then matches you against an identity in our database. After the match happens, this photograph is discarded as well. We do not store photographs of our users.

This is the most common question we get, probably because humans use all of these things to help (or hinder) human face recognition. Hats, glasses, colored contacts, head scarves, and beards don’t affect our system at all. The vast majority of sunglasses, face paint schemes, and sequins work as well. Surgical/medical masks or full face masks obscure too much of the face to allow for face recognition.

The Blink Identity sensor is a specialized machine vision camera plus some other proprietary lighting technology that enables us to identify users as they walk past it in full walking speed, in any lighting condition.

Blink Identity collects an image of your face to use for identification, your name for a personalized greeting and your email in case we need to contact you. We use this information to identify you to the venue, or to contact you if there is a problem with your account. 

Aggregate information (e.g. people per minute)  can be used to better understand guest behavior and make improvements to the guest experience.

You have complete access to and control over your data. If you no longer wish to use the Blink Identity system, you can delete your data at any time 

We only use your data to identify you to venues or organizations than you specify through an explicit opt-in process. If you authorize multiple venues, your face template will be shared with those venues for the events you are attending.

We never share your data with third parties, and only use your data to identify you to our partners with your explicit opt-in consent.

We start by collecting the minimum information we need from you, consisting of your name, email and a facial image that is converted to a mathematical code called a template. This code cannot be used by anyone to identify you, nor can it be used to generate an image of your face.

The security, integrity and confidentiality of your information are extremely important to us. We have implemented technical, administrative and physical security measures that are designed to protect guest information from unauthorized access, disclosure, use and modification following or exceeding industry standards for security. From time to time, we review our security procedures to consider appropriate new technology and methods. Please be aware that, despite our best efforts, no security measures are perfect or impenetrable.

We love to talk about privacy, so please reach out to us if you have any concerns. You can learn more about our privacy and data collection policies by visiting https://www.blinkidentity.com/privacypolicy

You may also contact Blink Identity at privacy@blinkidentity.com.