Blink Identity
Your face is the ticket.

Given the option between waiting in line and a moving line, it’s an easy decision. And now the choice is yours. Introducing Blink Identity. Privacy-first, full walking speed identification that gets you into events and concerts faster, easier, more seamlessly.

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How Blink Identity works:

Permission for recognition.

Self-enrollment is easy with your cell phone. Opt in. Take a selfie. And, you’re done. Your face is the ticket.

Get VIP treatment.

Venues create special lanes so you can quickly walk in and skip the line.

Walk right in. Sit right down.

Blink Identity identifies you instantly at full walking speed, regardless of lighting conditions.

You control your data.

Blink Identity never sells or shares your data. And you can opt-out at any time.

Frequently Asked Questions

Before attending an event, you enroll in the service by sending us a “selfie” photograph, along with your name and your email address, using your phone – it only takes seconds. The photograph is converted to a special unique code called a template. A template uniquely identifies you. 

When you walk through a Blink Identity lane, our sensor takes another photograph of you and converts it into a template and then immediately deletes the photo. The photo is never stored on the sensor. The templates are compared to the enrolled templates to identify you.

This is a question we’re often asked, probably because humans use all of these things to help (or hinder) human face recognition. Hats, glasses, colored contacts, head scarves, and beards don’t affect our system  at all. Our system can identify identical twins better than humans. The vast majority of sunglasses, face paint schemes, and sequins work as well. 

We are an opt-in and voluntary system, intended to be used by people who want to be recognized. By design, if you deliberately cover the majority of your face in front of our sensors, it will make it harder to identify you. Customers wearing face masks are matched using periocular recognition. This is a special type of face matching that focuses on the area of the face around the eye.

The Blink Identity sensor is a specialized machine-vision camera with proprietary lighting technology that enables us to identify users as they walk past it in full walking speed, in any lighting condition.

Blink Identity collects an image of your face, converts it to a mathematical template, to use for identification, your name for a personalized greeting, and typically your email in case we need to contact you. We use this information to identify you for a venue, or to contact you if there is a problem with your account.

You have complete access to and control over your data. If you no longer wish to use the Blink Identity system, you can delete your data at any time. If you have trouble locating where to remove yourself from our system, you can always send an email to deleteme@blinkidentity.com and we’ll be happy to help you. 

We only use your data to identify you to venues or organizations that you specify through an explicit opt-in process. If you authorize multiple venues, identification will be shared with those venues for the events you are attending.

We never share your data with third parties, and only use your data to identify you to our partners with your explicit opt-in consent.

We will never share or sell your data.

We start by collecting the minimum information we need from you, consisting of your name, email (typically), and a facial image that is converted to a mathematical code called a template. This code cannot be used by anyone to identify you, nor can it be used to generate an image of your face.

The security, integrity and confidentiality of your information are extremely important to us. We have implemented technical, administrative and physical security measures designed to protect guest information from unauthorized access, disclosure, use and modification that follow or exceed industry standards for security. We regularly review our security procedures and evaluate applicable new technology to keep our methods up to date. Please be aware that, despite our best efforts, no security measures are perfect or impenetrable.

If you would like to schedule a demo, please fill out the form at: https://blinkidentity.com/get-a-demo/.

We love to talk about privacy, so please reach out to us if you have any concerns. You can learn more about our privacy and data collection policies by visiting https://www.blinkidentity.com/privacypolicy.

You may also contact Blink Identity at privacy@blinkidentity.com.